From clothing companies and cake makers to engineering firms – I absolutely love the challenge of creating a logo. Here is a sampling of some recent logos I've had the pleasure to create.

SHL is an international company that designs personality, behavior and ability tests to help companies source talent. I was tasked with designing a ‘corporate brochure’ to live within their site. It’s a single page, parallax design that highlights all the exciting elements and offerings of the company. I created a minimalist design and included custom infographics for the user to interact with as they travel down the page.

design, infographics, art direction

For the past several years, I have had the privilege to design the site for Purdue Day of Giving – an online-based fundraising event for Purdue University. Within a 24 hour period, students, alumni, faculty, staff, parents, and friends come together to participate in hourly challenges to raise funds for students. The design includes a live social feed, live tally, leaderboards, countdown clock, and donate function. There are 3 separate design phases of the site: Pre-Event Awareness, Day of Giving, and Post-Event Recap. In addition, social media posts, and all collateral are designed to emulate the look and feel of each year’s custom design. Last year raised nearly $70M!

2023 is on its way… stay tuned.

Design, Typographic Illustrations, Social Media Posts, Event Logo

Some recent infographics for clients include Straight to the Top Partnerships for Zscaler, P3 Infrastructure Partnerships for CohnReznick, Preparing Nurses for Healthcare Challenges for Rutgers School of Nursing, Rental Video on Demand Business for one2one media, Rise365 for Highpoint Insurance, The Evolution of Medicine for Pfizer, and Why QMA? Quantitative Investing for QMA. The fun challenge for infographics usually involves conveying a ton of equally important information into easy-to-digest bits, while remaining visually true to each brand. The one2one infographic was featured in Adweek.

Illustration, Design

Designed a downloadable study written by Brick+Bond about the market invasion of craft beers and the strategies of successfully marketing it to an eager audience.

Design, Layout, Infographics 

From Exhibitions to Films to Events to Product Promotions… here are a few of samples of the many posters I have designed and illusrated.

Design 

The inaugural Cafe Change Summit was a conference held at Industria Studios, NYC. This event was hosted by Preet Bharara and brought together change-makers and leaders to discuss everything from gun reform to Me Too to the political climate. I designed the event logo, invite, and various signage and branding guidelines to take the brand forward each year.

Branding, Logo Design, Art Direction

For this huge, new media event, I took quotes directly taken from articles on EliteDaily.com and DailyMail.com and made them into typographic silkscreens. Guests picked their favorite design, t-shirt and ink color, and watched as their custom shirt was made on site. These were a huge hit with guests and cool enough to wear again!

Typography, Custom Illustration

Check out the video from the event

For one week in Cannes, DailyMail.com hosted over 10 events – all on board a sprawling yacht. These events ranged from breakfast panel discussions to the "Late Night Glitter Bar" parties. My job was to design all signage including press walls, large and small format signage, and digital invitations. While each event had its own theme, everything I designed had a modern nautical feel while staying on brand with the DailyMail.com's global identity.

Art Direction, Design

Designed a downloadable study written by Brick + Bond about spirits brands and the power of utilizing digital platforms effectively to market their brands.

Design, Layout, Infographics 

Digital and print branding campaign for Chegg - The Student Hub. Generation Chegg  featured real students from all over the country. Executions included site pages, banner ads, video, and print. Photography by Guido Vitti.

Creative Direction, Design

Karmic. A Deed A Day. A powerful, yet simple idea translated into a fun and easy-to-use App. Users improve their karma by earning points through doing good deeds, reading quotes and meditating. Seven colorful Karmic levels become vibrant, filled with bursts of light, waves and bubbles the more a user interacts with the app. The Karmic site was designed to compliment the App and will soon contain unique content including a blog and user generated quotes and deeds.

UX, Brand Identity, App Design

This B2B tablet app is a sales tool for Ansell, a global glove manufacturing company, for use in the Oil & Gas Industry. In designing this app, I chose to use as much imagery and iconography as possible to give it a more consumer-facing and stylized feel. The user can create 'glove boards' tailored to their sales call, search by product benefit or work scenario, educate their audience with videos, and capture customer information. This app was so successful that Ansell used it as a model for future apps across various industries.

Art Directon, Design, UX

Creation of new logo identity and website for Brick and Bond, a New York City strategic and creative agency. The site is responsive and uses parallax scrolling.

Creative Direction, Branding, Identity, Design

This fun assignment was to create both a logo and site for Beard+Barber, a company that sells grooming tools and products for men. This clean, responsive design can easily accommodate the many products that are in development and has a retro modern, masculine feel with just a dash of humor.

Art Direction, Design, UX

Ansell.com is a global website created by absorbing content from over 35 sites around the world. The challenge was to produce a new, improved design and experience for the user while solidifying Ansell as a global force in both manufacturing and sales in the protective wear category. Utilizing Sitecore® as a CMS, our team successfully launched a responsive site available in 17 languages, spanning 14 industries, 16 individual brands, hundreds of products, investor information, marketing programs and more.

The beauty of this project from a UX perspective is that the user can get to a product from anywhere in the site in 3 clicks or less. My most recent design work includes creative direction of a digital Annual Report, design of a customizable digital product catalog, sampling programs and several product launches.

Creative Direction, Design

Designed and Illustrated this series of covers for three full-length sci-fi feature stories in the Popular Science Special Sci-Fi Issue on tablet. All three were also featured in marketing and promotion of the issue.

Design, Illustration

Creation of brand identity, photography, and website for Stu's Cheesecake, a Brooklyn based bakery specializing in all things cheesecake. This is a responsive, e-commerce site where customers can learn about and buy these delicious baked goods.

Creative Direction, Art Direction, Design

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